5/16/2023 0 Comments Cheap wetransfer![]() ![]() “We have our own design team in-house that helps our advertisers to make better ads, so they feel like someone recommending something to you rather than shouting at you.” JOBS-TO-BE-DONEīut simple UX design and pretty wallpaper alone can’t propel a 40-person startup to garner nine-figure valuations and headlines comparing it to Spotify and Apple. But it could also be an un branded still from a fine art photographer or indie graphic designer. Sometimes the image makes a clear sales pitch, for Shutterstock, say, or Adobe. The company makes money by letting advertisers fill WeTransfer’s landing page with a full-bleed image meant to feel more like a magazine spread than a banner ad. WeTransfer’s advertising business model, like Google’s, is also engineered around a no-fuss-no-muss user experience. Of course, we all know what happened to them. That company’s Spartan landing page raised eyebrows when it launched, especially compared with content-heavy search portals like Yahoo and Alta Vista. This naive-seeming commitment to simplicity recalls another web service who successfully morphed from fungible commodity into beloved brand: Google. There’s still a file limit”-2 GB for the free version-”but we hope to remove that in the future.” “That accessibility is the biggest thing love us for,” says Nalden. With no sign-up process and no fees, hosting a file on WeTransfer and distributing a link to it is no different from sending an email. As long as your file gets from A to B intact, do you particularly care who gets it there, or how? If you use WeTransfer, you probably do-especially if you’re a “creative type.” How did Nalden and his team pull that off? KEEP IT SIMPLE, SIRĪ wise man once said that good design boils down to being “a very good, thoughtful host.” WeTransfer takes that advice literally. The service that WeTransfer provides (alongside Dropbox, Google Drive, Box, Hightail, and others) is dull-”email attachments on steroids” pretty much sums it up-and difficult to differentiate. But in WeTransfer’s case, it may actually be true. ![]() It’s a neat origin story, ready-made for a slide deck at a design conference. Growing up here makes you more aware of what good design and UX is. “Everything is highly designed because it’s such a small country. In the Netherlands, where the file-transfer company WeTransfer is headquartered, “even the highway and airport signage is beautiful,” says cofounder Ronald “Nalden” Hans. How A Dutch Startup Made The File-Sharing Business Cool
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